media

Psychology of Motivating Media Creatives

Psychology of Motivating Media Creatives

If you know just how valuable creatives are to the media production pipeline, you know how important it is to motivate them. But understanding the importance of an inspired creative team is one thing; actualizing this concept consistently is another. In an industry where pace defines success, we can't afford going back to the same old well of incentives, bonuses, and discounts, then be surprised that nothing's really changing when it comes to your creatives' motivation.