media

Building Relationships Not Views

Building Relationships Not Views

Are your videos developing relationships or are you simply looking for views? High-view counts may look impressive, but they rarely build a lasting impact. Many videos attract attention without holding it. Without loyalty or engagement, the numbers mean little. Above all, conversions depend on connection, not numbers. Viewers must feel something real to act. At the same time, videos that focus only on reach often miss this. Let’s dive in…

Psychology of Motivating Media Creatives

Psychology of Motivating Media Creatives

If you know just how valuable creatives are to the media production pipeline, you know how important it is to motivate them. But understanding the importance of an inspired creative team is one thing; actualizing this concept consistently is another. In an industry where pace defines success, we can't afford going back to the same old well of incentives, bonuses, and discounts, then be surprised that nothing's really changing when it comes to your creatives' motivation.