Brick House Media

Harnessing user-generated content in your video marketing strategy unlocks a world of authenticity and connection with your audience that traditional advertising can hardly achieve. This approach centers around embracing the voices of your customers. It’s all about turning their experiences and testimonials into the cornerstone of your marketing efforts. It’s about spotlighting the genuine interactions people have with your brand through their lenses on their platforms. Read more…

Live video streaming has become a cornerstone of online interaction. Its surge in popularity stems from its ability to create immediate connections with audiences worldwide. Through live streams, content creators, businesses, and individuals now engage audiences through real-time experiences. As they do, they’re fostering a sense of authenticity and closeness that traditional, pre-recorded content often lacks. Read more…

Learning how to protect your digital assets in this day and age is crucial. Since more organizations and companies are shifting their operations online, the threats to data are also increasing. Many fraud rings are targeting digital platforms. This makes it extra important to be aware of the risks of not protecting your information online. Improving your security and compliance programs also protects your reputation. Customers are more likely to trust companies and organizations that take the extra step to ensure their data’s safety. Learn more read on…

Video content has become an integral part of modern marketing and communication strategies. From social media to educational platforms, videos are a powerful tool for engaging audiences and conveying information. However, to reap the full benefits of video production, optimizing your video workflow for growth is vital. Let’s explore how to do just that.

In this video, Jared Brick, founder of Brick House Media Co walks you through 3 different audio mic options, listed below. They range from under $200 to $700 and all have different sounds and value points to use. But the main point to learn is... OUTSOURCE and delegate your media work to a professional for audio! We test the Sennheiser MKE 600 shotgun mic, the Sennheiser E1-100 G3 wireless lavalier, and the Zoom F2 field recorder. Watch to learn more.

If you know just how valuable creatives are to the media production pipeline, you know how important it is to motivate them. But understanding the importance of an inspired creative team is one thing; actualizing this concept consistently is another. In an industry where pace defines success, we can't afford going back to the same old well of incentives, bonuses, and discounts, then be surprised that nothing's really changing when it comes to your creatives' motivation.

Discover the most common fails professionals make with video and learn how to avoid these mistakes. All too often many professionals fail aka forget to plan with pre-production for their videos. Also they do not make small investments into the gear like a light or a microphone. Add SEO or other data information to the video and accessibility for all to view you content. Be sure to add a CTA or a call to action step.

As the Internet grows at exponential rates, many businesses have learned to increase their online presence, therefore expanding their reach. The result of this? The challenge of standing out in a sea of websites that proliferate the World Wide Web. To stay a cut above the rest, one must use the magic of social media marketing to their advantage. While challenging to execute, a social media marketing strategy can open new doors of opportunities to your business.  In this article, we’ll first cover the importance of setting goals in marketing strategies. Then, we’ll discuss all the basics of creating a social media marketing plan.  Read more…

Artificial intelligence (AI) has emerged as a powerful tool in the ever-evolving digital marketing landscape. From chatbots to personalized recommendations, AI has proven its worth in various aspects of marketing. But what about video marketing? How can AI play a substantive role in video production? We will explore its potential, highlighting how it can help you grow your business and engage your audience like never before. So, buckle up, and let's dive into the exciting world where AI videos can help you grow!

Discover the power and impact of video marketing for solopreneurs and startups. Are you harnessing the visual power of video as a solo founder or a startup company? Learn some of the pro tactics you will need to leverage and implement to grow, engage and connect with your new fans and followers online. Learn more and contact Brick House Media for a media consultation or strategy review.

In today's fast-paced digital era, video has emerged as the most powerful tool for businesses to engage with their online audiences and drive meaningful connections. As a business professional aiming to harness the potential of video for your company or brand, you may be contemplating the best way to acquire the necessary skills and knowledge. While most online courses and YouTube tutorials offer fast convenience, there's an undeniable advantage to embracing in-person video courses as an in-person experience.

Discover the top video marketing strategies to grow your business and learn how to captivate your audience quickly and effectively. From leveraging video marketing, to sharing on social media you will discover the tactics and strategies that can help your business grow with media. Contact BH Media for more information.

We hosted the Santa Cruz Chamber of Commerce for Business After Hours at our Capitola office. The focus of the evening and short presentation was, The Power of DIY Video and how to leverage it for local businesses. It was well received and we have included the slides below, and a button to download them all for your usage. Enjoy and let us know how they work for you.

We are proud to represent our local community in Santa Cruz and the wider Bay Area! Our friends at different organizations, business and media outlets have been excited to share about the upcoming VCTC, video creator training course. This live experiential course takes place May 18-19 in Santa Cruz as a small group learning session with Jared Brick. Learn more and sign up today

We invite you to join us in beautiful Capitola Village for local wine, light appetizers and an opportunity to learn more about how the Power of DIY Video can help your business grow.  Jared Brick, owner of Brick House Media Co. will give a short presentation and be available to answer questions.  He will also have information about his video courses designed to help professionals level up their video skills and how that can dramatically impact your business

Until recently the take up of AI powered audio has occurred below the radar but has been significant, with thousands of companies leveraging the AI-based audio technology and millions of people now listening to this type of audio communication with what was little or no media coverage and very little awareness from mainstream consumers. But with the emergence of Chat GPT and the take up of Voice AI has completed changed this for consumers, businesses and mainstream culture alike. Post by contributor Audio Harvest

Over the last 10 years, there has been an explosive growth of online learning and the pandemic exploded this popularity. While there are obvious benefits to online-only coursework there are tangible benefits to in-person live experiential learning. BHMC founder breaks down the difference and how the new VCTC educational experience is superior for learning video production.

Instagram reels are the next big thing in social media right… but they can be tricky to post correctly. In the past, posting on Instagram mainly consisted of taking a photo or video and adding a caption. With video reels now, you must be creative and think outside the box to make an engaging post that will get noticed. Learn more…

Were you recently laid off or made ‘redundant’ as they say in the UK. No worries now is your perfect opportunity to take your skills, expertise and create a brand voice establishing you as a thought leader! We have cut the prices on our Break On Through course to help you starting at payments of $498 for a full 6-week course, plus awesome bonus content meetings and more! We hope this helps!

In this video, we meet up with Matthew Swinnerton of Event Santa Cruz. Since we’re hosting the upcoming 'Video Creator Training Course' [VCTC] we wanted to share about this video style, as we all work from anywhere. We teach Matthew this popular off-camera interview style, with no interviewer! He was a great model for this demo and we hope it helps you too. Learn more about this style and the VCTC course, coming live to Santa Cruz this spring!

Jared has launched an innovative 2-3 day in-person hands-on video creator training for professionals, college students, and small business teams here in Santa Cruz. There are two paths: one for busy professionals to learn DIY video working from anywhere, and two for people looking to create video production as a side-hustle business for extra income (Day 3 option). Jared has released the dates and affordable prices for April and May for VCTC to help prepare the next generation of video creators right here from our hometown.

All too often we DON’T hear this actual feedback as most people viewing your slides won’t tell you the truth. Viewers of your decks are not usually comfortable sharing critical feedback… but I can assure you some if not all may be thinking it. We have all heard the term death by Powerpoint.

Creating and managing your digital media content can take many different forms. It could be through writing a witty caption or planning an essential social media campaign with plenty of influencers. However, to effectively execute your content, you need a content marketing strategy and content creation tools. This post will guide you through the best ways to manage your digital media content in 2023. 

Celebrating the local MVP’s of Santa Cruz, Monterey, and San Benito Counties who have contributed to the growth of our community. Brick House Media is proud to be a media sponsor of this live event on the evening of December 7th, 2022 from 6-8pm. We hope you can join us at Kuumbwa Jazz Center in Santa Cruz, and learn more about these inspiring Titans of Tech! See you there.

Peak Design is our go to brand for top creator gear as videographer and photographer via our amazing smartphones and DSLR cameras. They make way more than just great phone cases but bags, tripods and accessories to support your creative pursuits. Check out their gear and these special deals for Black Friday week up till Cyber Monday, one of the only times this epic gear is on sale!

For most building a solid foundation as a thought leader for your business, brand and company is all about building out your online world. There are various stages in this often elusive process, steps that one will need to understand and then implement effectively to grow. Here’s your map of highlights to focus on, so that you build something of value over time. Focus on the tasks at hand and each step of importance based on your business model. Let us know how we can help you break on through transforming experts into leaders.

In this article you will meet Alejandro who is struggling to figure how to boost his online marketing efforts with SEO. You will learn how to create, produce and launch video content as an SEO strategy for growth. We walk you through some simple tips and related media strategies to successfully grow your traffic and brand with SEO. Enjoy.

If you're like me, you're getting a little tired of all the backup storage, cloud storage and file storage that you have to now pay for. And keep an eye on for your photos and video files, especially coming off your iPhone. Today, I want to show you a free process. So you don't have to pay more for your iCloud, your Google Drive, and your Dropbox backup accounts to store all those big files now coming off your iPhone that are now at 4K video. And to be honest, they're getting really large, which is awesome for video quality, but it's not great for backup storage. So today I'm going to show you a process on a Mac computer!

BHMC update to focus our core marketing areas for you to leverage: media brand strategy & development, custom on-site video productions, media implementation & deployment services, and our custom thought leadership development program. Learn more about what we are truly great at!