marketing strategies

Human script vs. AI script for Video: Pros and Cons

Human script vs. AI script for Video: Pros and Cons

When it comes to video content creation, the choices we make in script generation can profoundly impact the success of our projects. As technology advances, one of the key decisions we face is whether to rely on human-generated scripts or embrace the efficiency of AI-generated scripts. So, the dilemma is which is better: Human script vs. AI script for video?

Psychology of Motivating Media Creatives

Psychology of Motivating Media Creatives

If you know just how valuable creatives are to the media production pipeline, you know how important it is to motivate them. But understanding the importance of an inspired creative team is one thing; actualizing this concept consistently is another. In an industry where pace defines success, we can't afford going back to the same old well of incentives, bonuses, and discounts, then be surprised that nothing's really changing when it comes to your creatives' motivation.

Creating an Effective Social Media Marketing Plan: Goals & Objectives

Creating an Effective Social Media Marketing Plan: Goals & Objectives

As the Internet grows at exponential rates, many businesses have learned to increase their online presence, therefore expanding their reach. The result of this? The challenge of standing out in a sea of websites that proliferate the World Wide Web. To stay a cut above the rest, one must use the magic of social media marketing to their advantage. While challenging to execute, a social media marketing strategy can open new doors of opportunities to your business.  In this article, we’ll first cover the importance of setting goals in marketing strategies. Then, we’ll discuss all the basics of creating a social media marketing plan.  Read more…

5 Strategies To Managing Your Digital Media Content In 2023

5 Strategies To Managing Your Digital Media Content In 2023

Creating and managing your digital media content can take many different forms. It could be through writing a witty caption or planning an essential social media campaign with plenty of influencers. However, to effectively execute your content, you need a content marketing strategy and content creation tools. This post will guide you through the best ways to manage your digital media content in 2023. 

Advertising + Marketing by Plato with MorAlchemy

Advertising + Marketing by Plato with MorAlchemy

According to MorAlchemy founder, Cristina DiGiacomo we can relate many of the great philosophers of our time to modern business practices. In this expert interview for our Check Your Assets, insights blog we interview her about how Plato’s allegory of the cave from 350 BC could be used to describe the customer journey and more modern advertising, marketing and branding we are still doing today.

Pro Video Pre-Production Tips for Businesses

Pro Video Pre-Production Tips for Businesses

When you are planning a new video we all need ideas on what to create to engage people online. Here are some helpful steps and areas to consider to support you to produce great video content for you and your business. Here are the most popular types of content videos entertaining, inspirational and educational always being value-added content. Read more.

Media Strategies in a Post COVID-19 World

Media Strategies in a Post COVID-19 World

During the current Corona virus and Covid-19 business issues are all around us. As a digital media marketing company we are happy to provide resources for small business and larger businesses to leverage media now. We will review types of content to repurpose already living on your computers or phones. We cover the top 3 types of value added content to share, syndication channels and more media strategies to help you grow even now.