Video content has become an integral part of modern marketing and communication strategies. From social media to educational platforms, videos are a powerful tool for engaging audiences and conveying information. However, to reap the full benefits of video production, optimizing your video workflow for growth is vital. Let’s explore how to do just that.
When it comes to video content creation, the choices we make in script generation can profoundly impact the success of our projects. As technology advances, one of the key decisions we face is whether to rely on human-generated scripts or embrace the efficiency of AI-generated scripts. So, the dilemma is which is better: Human script vs. AI script for video?
If you know just how valuable creatives are to the media production pipeline, you know how important it is to motivate them. But understanding the importance of an inspired creative team is one thing; actualizing this concept consistently is another. In an industry where pace defines success, we can't afford going back to the same old well of incentives, bonuses, and discounts, then be surprised that nothing's really changing when it comes to your creatives' motivation.
Discover the most common fails professionals make with video and learn how to avoid these mistakes. All too often many professionals fail aka forget to plan with pre-production for their videos. Also they do not make small investments into the gear like a light or a microphone. Add SEO or other data information to the video and accessibility for all to view you content. Be sure to add a CTA or a call to action step.
Artificial intelligence (AI) has emerged as a powerful tool in the ever-evolving digital marketing landscape. From chatbots to personalized recommendations, AI has proven its worth in various aspects of marketing. But what about video marketing? How can AI play a substantive role in video production? We will explore its potential, highlighting how it can help you grow your business and engage your audience like never before. So, buckle up, and let's dive into the exciting world where AI videos can help you grow!
According to MorAlchemy founder, Cristina DiGiacomo we can relate many of the great philosophers of our time to modern business practices. In this expert interview for our Check Your Assets, insights blog we interview her about how Plato’s allegory of the cave from 350 BC could be used to describe the customer journey and more modern advertising, marketing and branding we are still doing today.
