branding

Build Your Online World to Break On Through

Build Your Online World to Break On Through

For most building a solid foundation as a thought leader for your business, brand and company is all about building out your online world. There are various stages in this often elusive process, steps that one will need to understand and then implement effectively to grow. Here’s your map of highlights to focus on, so that you build something of value over time. Focus on the tasks at hand and each step of importance based on your business model. Let us know how we can help you break on through transforming experts into leaders.

Creating an Engaging Brand Personality

Creating an Engaging Brand Personality

Branding is really specific to your personality, many people feel that you have to change your own brand or disguise who you really are with your brand. Now you get to decide what you want to do with your brand. As the creator of the online course, 'Break On Through', the thought leadership development program, we dive into a personal brand or a business brand. So if you are an Author, Speaker, Coach, or a Consultant and you are using your own name as your business. Watch the video and read more…

Leveraging Videos to Build Brand Awareness

Leveraging Videos to Build Brand Awareness

Building a strong awareness of your brand in your target audience is a key way to ensure sales and the steady growth of your venture. Producing written and visual content is great to keep your activity up and your social interactions high with customers. Promotional videos go that step further in captivating your audience. This article will show you exactly how to leverage promo videos to build brand awareness of your business.

Advertising + Marketing by Plato with MorAlchemy

Advertising + Marketing by Plato with MorAlchemy

According to MorAlchemy founder, Cristina DiGiacomo we can relate many of the great philosophers of our time to modern business practices. In this expert interview for our Check Your Assets, insights blog we interview her about how Plato’s allegory of the cave from 350 BC could be used to describe the customer journey and more modern advertising, marketing and branding we are still doing today.