TraX was an award-winning sustainability action community based around reusable rewards from consumers and retailers. It was founded by Jared Brick, inside the Presidio Graduate School program 2012. In 2014, it was awarded the Eco-Social Media Innovation by Stopwaste.org in their Business Efficiency awards. TraX was discontinued as a rewards platform at the end of 2014. In 2016, the traxapp.co website was taken down and this page serves as the public record of the traX actions app.  


TraX Actions

trax actions

TRAX ACTION PARTNER CAMPAIGNS

Partner Company - Simply Straws

Partner Company - Simply Straws

Partner Company - Clean Water Fund

Partner Company - Clean Water Fund

Partner Company - ChicoBags

Partner Company - ChicoBags


TRAX ACTIONS AT THE MARKET


TRAX ACTIONS VIDEOS


The TraX Actions Rewards Process

trax-resusable-rewards
 
trax-instagram.jpg

TraX was a multi-step process to track positive actions taken be real consumers inside retail locations via Instagram and rewarded with SquareCash funds. 

STEP 1: Consumers take positive actions inside retail stores, such as: utilizing reusable cups, bags, containers, bottles and even straws. Also supporting organic, fair-trade and made in USA products. 

STEP 2:  The actions taken by consumers reduce ecologically harmful single-use disposable (SUD) waste and support healthier cleaner communities. 

STEP 3: Consumers document their actions via the popular Instagram app with photos and videos, tagging their store location and adding #traXactions to share their positive actions with the world. View #traXactions photos and videos here

STEP 4: TraX community member actions are rewarded via Square Cash incentives to spend freely as they see fit! 

Future positive actions are organically spread via social media and online channels!


 

 

VIEW POSTS SHARED TO INSTAGRAM

@TRAXACTIONS

#TRAXACTIONS

 


2013 + 2014 CAMPAIGNS

2013 TraX Actions process with partners (not currently active)

2013 TraX Actions process with partners (not currently active)

2014 TraXOakland campaign, using the #traXoakland tag (not active)

2014 TraXOakland campaign, using the #traXoakland tag (not active)


TRAX BENEFITS + VALUES

trax-benefits.jpg
trax-brand-values.jpg

AWARDS + RECOGNITIONS

To learn more about traX please contact Jared Brick

Follow traX on Twitter  •  Facebook  •  Instagram  •  Youtube  •  Tumblr