Video content has become an integral part of modern marketing and communication strategies. From social media to educational platforms, videos are a powerful tool for engaging audiences and conveying information. However, to reap the full benefits of video production, optimizing your video workflow for growth is vital. Let’s explore how to do just that.
When it comes to video content creation, the choices we make in script generation can profoundly impact the success of our projects. As technology advances, one of the key decisions we face is whether to rely on human-generated scripts or embrace the efficiency of AI-generated scripts. So, the dilemma is which is better: Human script vs. AI script for video?
If you know just how valuable creatives are to the media production pipeline, you know how important it is to motivate them. But understanding the importance of an inspired creative team is one thing; actualizing this concept consistently is another. In an industry where pace defines success, we can't afford going back to the same old well of incentives, bonuses, and discounts, then be surprised that nothing's really changing when it comes to your creatives' motivation.
Discover the most common fails professionals make with video and learn how to avoid these mistakes. All too often many professionals fail aka forget to plan with pre-production for their videos. Also they do not make small investments into the gear like a light or a microphone. Add SEO or other data information to the video and accessibility for all to view you content. Be sure to add a CTA or a call to action step.
Artificial intelligence (AI) has emerged as a powerful tool in the ever-evolving digital marketing landscape. From chatbots to personalized recommendations, AI has proven its worth in various aspects of marketing. But what about video marketing? How can AI play a substantive role in video production? We will explore its potential, highlighting how it can help you grow your business and engage your audience like never before. So, buckle up, and let's dive into the exciting world where AI videos can help you grow!
We are proud to represent our local community in Santa Cruz and the wider Bay Area! Our friends at different organizations, business and media outlets have been excited to share about the upcoming VCTC, video creator training course. This live experiential course takes place May 18-19 in Santa Cruz as a small group learning session with Jared Brick. Learn more and sign up today
We invite you to join us in beautiful Capitola Village for local wine, light appetizers and an opportunity to learn more about how the Power of DIY Video can help your business grow. Jared Brick, owner of Brick House Media Co. will give a short presentation and be available to answer questions. He will also have information about his video courses designed to help professionals level up their video skills and how that can dramatically impact your business
Over the last 10 years, there has been an explosive growth of online learning and the pandemic exploded this popularity. While there are obvious benefits to online-only coursework there are tangible benefits to in-person live experiential learning. BHMC founder breaks down the difference and how the new VCTC educational experience is superior for learning video production.
In this video, we meet up with Matthew Swinnerton of Event Santa Cruz. Since we’re hosting the upcoming 'Video Creator Training Course' [VCTC] we wanted to share about this video style, as we all work from anywhere. We teach Matthew this popular off-camera interview style, with no interviewer! He was a great model for this demo and we hope it helps you too. Learn more about this style and the VCTC course, coming live to Santa Cruz this spring!
