Adobe Marketing Cloud created a highly shareable and viral video about 1 year ago, about a fictitious social network called Woo-Woo!
Two marketing guys hear two delivery guys talking about Woo-Woo on the elevator and decide to go ALL-IN on Woo-Woo as a new social channel... the results are quite hilarious and albeit a bit sad!
FAVORITE VIDEO QUOTES
"Get us a profile page, Write us some posts"
"Upload some videos"
"I want Sponsored Woos, Targeted Woos"
"We're buying some followers!"
Adobe adds this warning to make sure you know your audience, your customers and the larger realities of new "hot & trendy" social media communities. Yes, the online world is changing fast, but some social channels are only getting more solidified, tried and true.
The video ends with the savvy-mobile delivery guys, saying they dropped "Woo-Woo" as their mom is now on it... uhh.. hmm, Facebook anyone? But the fact remains, when a social channel hits major market saturation to the point of baby-boomers and other "older" generations joining it... it's become a really large channel to share to. As you will see after watching this video, not only did this company dump all their energy and resources into Woo-Woo collateral, but it may be a fading trend according to the "hipster-millennial" delivery guys.
At Brick House Media Co. we take a more tried and true approach to multimedia and marketing... go where your customers already are, while casting a wide net for new prospects. We primarily leverage the following channels to help companies and leaders grow.
Some channels we don't primarily focus on now, but know have real followers are: Snapchat, WhatsApp, VK and Vine. We will help clients build Instagram, Tumblr and Pinterest profiles up... as it pertains to their brand. As strategy consultants, we have an obligation to be energy/financial conservationists here... as each channel has a voice, a community and a profile to build out. If only is was as simple as posting some photos and videos... and watching the engagement rise. In today's world we have to be niche targeted, customer centric, media focused and align with our potential audiences. And that is how NOT to become a Woo-Woo!
LESSON: Don't end up like this poor marketing sucker... remember you can't Woo-Woo your way out of this one.