We just had a +3 hour meeting with a multimedia client of ours... not naming names!
Because they have not clearly identified their real target market, their value proposition to customers and a clear customer journey, they are lost on true strategic moves.
If you are also struggling with some of these issues here are some ideas;
1. Survey your existing customers, gain insights into why they love/need you or ways you can improve.
2. Do some online research into you target market to learn about who and why they need you.
3. Talk to people (customers or potential customers), do phone interviews and understand your unique value proposition.
What else are you doing to clean up?
Email us for a free strategy review!